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This concept of domestic wood floor market
2007-10-23 21:36:17.0
Nowadays has entered the third quarter, in accordance with the laws of the market in previous years, and the beginning of the end of each of the "May 1", "11" two golden season before domestic wood floor market should noisy, clamoring facelift rampant speculation of a new concept for the upcoming season to make full preparations for public opinion . They took the wood flooring market in recent years has been of late Few Words About Huyou some of the concepts, such as side stands me play you on the emission of formaldehyde free E2, E1, E0-class vexatious interpretation; Wearable to classifications advertised; Marble face, relief surface, mirror, the ice surface, profiling face, crocodile profile, feather-have football; single-lock, double lock, the three lock, V-shaped groove, or even the "mid-air refueling technology lock," turn into battle; In addition, various technical means have also into the processing performance: Flat compression, stripes compression, rolling, the water pressure, Mi Closed heating, microporous breathable, insect repellent health finishing, harmful rays finishing, maintaining the original wood-finishing, the reappearance of nano-surface structure, surface structure constructed stove .... In short, go home. Today that the international and domestic markets have been in the slump of sales, and the industry itself is heart impatient air for a long time, fail to pay attention to their hearts in motion, not accumulated brand awareness and influence, but to focus on how to publicity, publicity, very to be created out of nothing, sweeping, indiscriminate competition, speculation concept has a direct relationship. The domestic and international markets for the vast number of consumers, at the beginning of China's wood flooring products Synchronized many changes Millions of publicity, and the performances are also advertised fresh, which are vying to purchase consumer, but over time, we have the concept of the speculation on the substance completely exposed, and the others also do not buy it . Therefore various shops and wood flooring products sales, put its own block of its own.
This year, our first concept. Speculation indeed can be said to be the end of their rope, "at the end of burden" are shake off the clean, short, the concept may no longer had speculation; Second, a number of Chinese enterprises rather wise, for the start of this article focused only on the surface for not reflecting back in raising quality practice work hard to brand the din has begun the practice of reflection and reject. So the first half of this year, China's wood flooring market quiet, we did not, as in previous years have introduced the concept of a great fuss various special speculation, nor set off another round of fratricidal round of price war. This situation no matter from the perspective that can be said is a good thing, because it can finally let impetuous disturbing change in China's wood flooring market some of the quiet, which, after all, help the industry re-industry consolidation and restructuring is conducive to the improvement of product quality and brand cultivation and development. To that end, we call on China's government departments and related associations, and should effectively grasp the attention of the current situation in our country. Trends and to formulate guidance on the health industry, a benign, sustainable development track, supervision and oversight of the industry as soon as possible and to complete the integration of industry and structural adjustment, so that those with a lack of training and operational influence of the domestic and even international brand awareness and ability, but the lack of processing capacity and relatively backward equipment, the increasingly scarce resources creates waste out as soon as a majority of SMEs in the country. huge bloated army. When this contingent without reservation, when the combat effectiveness of this contingent will naturally strong. At the same time we also want to look forward and prompts my wood floor industry has a considerable size of a large number of enterprises should be the main focus and energy into products terminal construction. Take several years great efforts to create and nurture industries that domestic and international attention and the influential famous brands. Only by so doing, can stage a comeback in China. Reviving the awe-inspiring. Brand is excellent combination of quality services and products and a model of commitment is bearing corporate culture and behavior norms, is the epitome of their overall image. So when a truly national significance of the big international brands have evolved, wood floor or on the market that profit-day anti-boiled, or returning to shop the situation can be reversed. In short, China's wood flooring industry to completely change or even abandon the current market suddenly there are a lot of disorderly competition, chaotic development; Suddenly quiet, cool pattern, there is only one way out: that is, and be great determination and the drive from top to bottom, to strengthen the brand-building. Not empty, we can not indecisive, grasping for a brand, will also breaks out sales, grasping market, reflecting back only a thorough, complete large companies, large enterprises and small personalized brand, and the integration of small firms Cluster can we realize China's wood flooring industry from quantity to quality of the total. Origin: Chinese wooden industry net
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